2020-08-25

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2020-07-07

In "Womb Stories," the choice of having children appears as the fabled "tunnel of love," with a lone passenger contemplating the fork in the river. Sometimes you make the decision; other times it's made for you: One woman's exuberant relief at seeing a spot of blood on the bathroom floor is immediately followed by two expectant mothers learning about their miscarriage. Bodyform has long had a commitment to breaking taboos. Their latest campaign #wombstories is perhaps their boldest to date, and we are proud to once again be working closely with them to deliver more unspoken truths about women’s bodies.

Bodyform womb stories

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An all-women team of top animation and illustration talent have joined forces in the creation of Womb Stories, a new Bodyform ad campaign that follows on from the company’s similarly impressive Viva la Vulva in 2019 and Blood Normal in 2017. With #wombstories, Bodyform & Libresse are aiming to push back at what the team describe as “the single, simplistic narrative girls are taught from a young age”. A linear narrative arc which begins with starting your period in adolescence, repeat with ‘a bit’ of pain, want a baby, get pregnant, have more periods, stop periods and fade into the menopausal background. Framestore Animates “#WombStories” for Libresse & Bodyform Posted on Thursday, July 2, 2020 · Leave a Comment This brave mixed-media film directed by Golden Globe-winner Nisha Ganatra and punctuated with animated sequences from Framestore aims to “dispel myths, encourage a positive conversation, and address the life-changing moments in a woman’s life”. I think the more this sort of thing is seen the better. Young people these days are exposed to so many unnatural and unobtainable body images, for both men and women to see natural female processes as normal is incredibly important.

disappeared in the dust of the battlefield for the story occurred after casting gurus divergent step once walked, the body form is one Shan, then kept up with unclearly he. too the history Ci beat in mother's womb and come out to once see.

Lauren Mahon – my womb story. My womb has caused me much grief in my life. The blood dripping on the floor made me recall an horrific accident I had at work one day. I had a meeting with ten trustees for about 90 minutes.

Bodyform womb stories

But, every aspect of these 'womb stories' deserves to be heard. Bodyform, a brand of feminine hygiene products (known as Libresse outside the U.K.), has launched a new campaign called #wombstories.

Bodyform womb stories

2020-07-08 2020-08-18 Bodyform’s #wombstories cut a swathe through the shame surrounding women’s bodies. ‘Groundbreaking’ may well be one of the most overused words in advertising but ‘Womb Stories’ created by AMV BBDO, marks a fundamental shift in the depiction of women’s bodies in advertising. Bodyform: #WombStories. In 2018, Stories of clockwork periods.

Scored by a  Mar 2, 2021 Bodyform's parent company tackles the agonizing yet common condition with The “womb stories” work featured anthromorphized wombs  Mar 10, 2021 Adopting a multi-pronged approach, Bodyform depicted normal period women's bodies to an all new level through their film: Womb Stories.
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Bodyform womb stories

BODYFORM – Womb Stories. Facebook – Still Going Strong.

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Jul 27, 2020 Libresse (or Bodyform in the UK) was already known for its Viva La Framestore and AMVBBDO that advocates for "womb stories to be heard.

Created by Bodyform 2020-07-07 · Bodyform has shifted the period paradigm once more with 'Womb Stories', a beautifully shot ad that explores the duality of the uterus and shows menstruation for what it is: messy, painful and a Bodyform has just launched its new campaign, #WombStories, and it is seriously emotive stuff. A female-led team at AMV BBDO and VFX studio Framestore mixed animation and real-life actors to tell the stories of several women at different stages in their lives, from getting their first period to the menopause, and various stages in between.


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Mar 2, 2021 is a follow-up to the brand's Womb Stories campaign from 2020, which The brand, known as Bodyform in the U.K., won the Glass Lion 

To continue breaking taboos by sharing stories and experiences, we spoke to Lauren Mahon, BBC Broadcaster and Founder of GIRLvsCANCER about her womb story. Bodyform has just launched its new campaign, #WombStories, and it is seriously emotive stuff. A female-led team at AMV BBDO and VFX studio Framestore mixed animation and real-life actors to tell the stories of several women at different stages in their lives, from getting their first period to the menopause, and various stages in between. Golden Globe winner and Emmy nominated Nisha Ganatra has directed Womb Stories, a unique and beautiful animated film for Libresse & Bodyform that hopes to dispel myths, encourage a positive conversation and address the life-changing moments in a woman's life, from miscarriages and the menopause to endometriosis. Written by: Katy Cowan 1 July 2020 Candice Brathwaite – my womb story Bodyform is campaigning to stop the silence around women’s health and intimate issues. Our #wombstories need to be heard. To continue our taboo-breaking work through sharing stories and experiences, we spoke to author, presenter and influencer Candice Brathwaite about her own womb story.